Designing logos and identity systems is a favorite area of many graphic designers, including me. It's a chance to be truly creative, as well as to exercise those illustration skills. Lately, I've been doing a lot of identities for transportation-related projects. These logos must incorporate sometimes lenghty project names and often must convey a sense of what the project is about to the public. Thorough understanding of issues surrounding the project as well as of the project area itself is required and involves research and discussion with the planners and engineers involved in the project.